Toyota Teaming Up with Uber
In major metropolitan areas, ride-sharing programs like Uber are essentially ubiquitous, though in less-populated areas like Theodore, AL, Ubers are significantly scarcer. Even in those areas, though, ride-sharing continues to grow ever-more popular and Toyota, as one of the leaders in innovation and sales among automakers, hopes to find ways to tap into the success of Uber through a new partnership that could significantly benefit both brands.
Currently, Toyota sells vehicles and Uber puts vehicles of all makes and models to work for the people that own them. In this new memorandum of understanding between the two, Toyota and Uber will explore ways to help put more Uber drivers on roads in Toyota automobiles.
“Ridesharing has huge potential in terms of shaping the future of mobility. Through this collaboration with Uber, we would like to explore new ways of delivering secure, convenient and attractive mobility services to customers,” said Shigeki Tomoyama, senior managing officer of Toyota Motor Corporation and president of the Connected Company, in a press release.
What that means for Toyota, at least for now, is finding a way for people to lease Toyota vehicles and then cover their payments through their work as Uber drivers. The leasing period would be extremely flexible in this scenario, working to meet a number of different driver needs and hopefully appealing to consumers who may not have considered purchasing a new 2016 Toyota Corolla or 2016 Toyota Camry otherwise. Uber, meanwhile gets to build on its Vehicle Solutions program and put more employees out onto the road. It’s a classic win-win situation.
Our Toyota dealership is always trying to find ways to connect customers to their future vehicles and here at Palmer’s Toyota that’s no exception. Hopefully this partnership helps drive more innovative sales. We’re certainly open to the experiment!