Toyota Ramping Up 2016 Truck Production
If the annual sales numbers are any indication, American consumers love pickup trucks more than any other type of automobile currently for sale in the United States. Toyota, for its part, has certainly sold its fair share of truck models over the years, but best-sellers like the Toyota Camry and Toyota Corolla traditionally have taken the spotlight for the top-selling auto brand in the country. Industry-wide, however, trucks are king, and this year it looks like the higher-ups at Toyota are taking notice and adjusting their production schedules accordingly.
More specifically, Toyota is planning to ramp up their pickup truck and SUV production in 2016, which could be considered something of a risk until one realizes just how popular vehicles like the 2016 Toyota Tundra really are. In 2015, Toyota Motor Corp. reported just shy of 2.5 million vehicles sold to American consumers, and 49% of those sales were for light trucks.
Following an interesting December, however, which saw 53% of all Toyota sales go in the direction of those light trucks, Toyota announced that they are planning a similar sort of split for 2016. According to Automotive News, this changing trend inspired Toyota to go 54% trucks this year compared to 46% cars.
What this means in practice is that we are likely to see more 2016 Toyota Tacoma and Tundra models than usual delivered to dealerships this year, but considering how much consumers have leaned toward those types of models in recent months (and years for the industry at large), we here at Palmer’s Toyota are open to the change. At our level it probably won’t be too noticeable a shift, but 5% of 2.5 million is 125,000 vehicles. So yes, it’s a risk for Toyota, but not a huge one. Drivers love trucks and SUVs more than ever, and Toyota just hopes to give the people what they want.