Scion Vehicles Getting Rebranded As Toyota Models
It was easy to miss, but last month Toyota announced that the Scion sub-brand would be discontinued, but to the relief of Toyota dealerships all over the country, including here at Palmer’s Toyota, not all of the actual cars from Scion are going by the wayside. Specifically, three of them are going to live on with different badging and new names, and that should only serve to help make one of the best-selling auto brands in the world even more diverse and unique.
Starting in the 2017 model year, the Scion FR-S, iA sedan and iM hatchback all will go by new names as they live on under the Toyota brand. The FR-S, a gorgeous two-door coupe for consumers with a sporty side, will now be known as the Toyota 86. That particular moniker was easy to settle on because Toyota already is selling that car in foreign markets under the same name.
Even more good news in regard to the 86 is that will get a midcycle refresh for the new model year and should debut at the New York Auto Show later this year.
The compact iM hatchback, meanwhile, will be rebranded as the Corolla iM and attached to future iterations of the 2016 Toyota Corolla model line, while the subcompact iA sedan will latch itself onto the Yaris line as the Toyota Yaris iA.
While Mobile consumers may lament the loss of the Scion brand when the announcement to retire that badge was made, the good news is that certain fan-favorite models will live on with new names and some slick updates. All of this comes for the 2017 model year, and already we are excited about the next chapter in these cars’ histories.